*** Buisness Risks ***

Business risk is the exposure a company or organization has to factor(s) that will lower its profits or lead it to fail

Anything that threatens a company's ability to meet its target or achieve its financial goals is called business risk. These risks come from a variety of sources, so it's not always the company head or a manager who's to blame. Instead, the risks may come from other sources within the firm or they may be external (ie cyber attack)

While a company may not be able to shelter itself from risk completely, there are ways it can help protect itself from the effects of business risk, primarily by adopting a risk management strategy